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Remember the days when homes were selling faster than concert tickets and going way over asking? You could practically stick a “For Sale” sign in your yard and have a bidding war by dinner. But let’s be real—those days are behind us.
Today’s housing market has changed. Buyers have more options, and they’re getting pickier. Homes are sitting longer, price cuts are more common, and sellers are having to work a bit harder (and smarter) to stand out.
So what’s the secret to still getting top dollar? It all comes down to pricing your home right from the very beginning.
Sellers Want One Thing… But Buyers See Another
Here’s the thing: most sellers think they can list high and let buyers negotiate down. In fact, a recent Realtor.com survey found that 81% of sellers expect to get their full asking price—or more. Sounds good in theory, right?
But the reality? Not so fast.
According to the National Association of Realtors, 44% of homes sold for less than asking, and 1 in 3 sellers had to slash their price to attract buyers. That’s a serious wake-up call.
Even Redfin’s numbers show a growing gap between what sellers are asking and what homes are actually selling for. That disconnect? It’s a deal killer if you’re not careful.
Why Overpricing Is a Risk You Don’t Want To Take
We get it—you want to leave room to negotiate. But starting too high can actually backfire.
Buyers are savvy. They’re watching the market, comparing listings, and spotting stale homes a mile away. If your house sits too long, people start asking, “What’s wrong with it?” Before you know it, you’re cutting your price just to get back on their radar.
Here’s what Realtor.com says:
“By getting the right price early on, you can increase the odds buyers will be interested in the home.”
Translation: Price it right, and you’ll sell it faster and likely for more.
Here’s How To Get It Right
The trick? Lean on a local real estate expert who knows your neighborhood inside and out.
They’ll look at recent sales, active competition, and buyer behavior to help you land on the sweet spot—a price that gets attention, sparks interest, and drives offers.
Even better? Home values are still way up compared to five years ago—over 57%! So even if your price feels a bit lower than you hoped, you’re probably still walking away with a solid profit.
Remember, the goal isn’t just to list your house—it’s to sell it.
You Still Have the Upper Hand—With the Right Price
The market has shifted, but opportunity is still knocking. Don’t leave money on the table or let your home sit and get stale. Work with a pro who can help you price smart and sell strong.
Call or text us at 855-935-MORE and let’s run the numbers together. We’ll make sure your home hits the market at the price that brings in buyers—and results.