Experience matters, but marketing is often the real difference. See how a home that drew no offers for months finally earned one above its list price.

Ask most homeowners what a Realtor actually does, and the answer tends to follow a familiar script: put a sign in the yard, put the home on the MLS, and pray it sells. We joke about it often in our office and call it the three P's. 

The joke lands because the perception is so widespread, and it leads many sellers to a reasonable question. If every agent does the same thing, why not hire a friend, a part-time agent who works for the state or as a firefighter, or someone who is just getting started in the business?

Where the real difference lies. Experience certainly matters. More often than not, though, what separates one agent from another is marketing. A listing is only as strong as the effort behind it, and two agents can place the same home on the same MLS and produce dramatically different results.

Eight months without an offer. One of our clients learned this firsthand. Their home had been listed multiple times over nearly eight months and hadn't received a single offer. By the time they came to us, they were stressed, worried, and needed to make a move, and they'd started to doubt a sale was possible at all. After they moved forward with our team, we secured an offer $12,000 over the list price.

"Don't make us your second or third call. Make us your first."

What real marketing looks like. That result wasn't luck. It came from a marketing plan built on more than 195 points and carried out by an experienced team. Our sellers work with multiple brokers and a full staff dedicated to promoting their home. That work includes reaching buyers from the Bay Area and locally, and using geo-targeting, geofencing, and retargeting to put a property in front of the people most likely to buy it.

Reviews reveal the difference. That investment in our clients' properties is a large part of why we've earned more than 1,000 five-star reviews on Google alone. Before you choose an agent, whether it's a friend or someone who comes recommended, look them up on Google and read what past clients have to say. If an agent hasn't built that kind of track record, there's usually a reason.

If your home is on the market now, or your home isn't selling after a previous listing ran its course, we'd welcome the chance to meet with you in person and walk you through our full marketing plan. Call or text 855-935-MORE (855-935-6673), email [email protected], or visit made4morerealty.com. Don't make us your second or third call. Make us your first, and save yourself a great deal of time, money, and heartache along the way.