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Here’s the truth: in today’s market, the homeowners who win aren’t the ones waiting around — they’re the ones who adapt.
A lot of sellers this year didn’t get the outcome they expected. Not because the market is broken… but because their expectations were.
Realtor.com reports 57% more homes were taken off the market this year because they didn’t sell. That means sellers listed… and then gave up. Ouch.
But here’s the good news — those outcomes could’ve been avoided by getting two things right from Day 1: Price + Timing.
Let’s break it down 👇
🔥 1. Price It Right From the Start
Here’s where most sellers get tripped up.
Today’s buyers are more cautious, more selective, and have more options.
Yet 8 in 10 sellers still expect to get full price or over.
Reality check? Only about 1 in 4 actually do.
The days of “list high and let the market catch up” are over.
Buyers will scroll right past your listing if the price feels even slightly off. And many sellers pulled their listing instead of adjusting.
But get this:
📉 The average price correction right now is just 4%.
That’s it.
Some sellers could have sold earlier and stress-free if they simply started 4% lower — or adjusted sooner.
So before you list, talk strategy. Know what’s selling in your neighborhood. Position your home competitively — not emotionally.
And if you’ve been in your home for years?
💰 Your equity may give you room to price smarter and still walk away ahead.

⏳ 2. Selling Takes Time — Don’t Rush It
Another expectation that needs adjusting? Timeline.
A lot of sellers still remember the days when homes sold before the weekend open house.
But today?
It takes closer to 60 days to go from “on the market” to “sold.”
Is that slow?
Only compared to the last few unusual years.
In reality, it’s normal. Just like going from highway speed to neighborhood speed — it feels slow, but it’s the right pace.
Buyers now are intentional. They’re comparing, evaluating, and choosing wisely — and that’s actually a sign of a healthier market.
So don’t panic if your home doesn’t sell in 48 hours. With the right preparation, marketing, staging, and pricing — the right buyer will show up.



