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Let’s be real—every seller wants top dollar. But in today’s market, dreaming big on your asking price might backfire in a very real way.
More and more sellers are getting hit with reality checks—price cuts are back. If your home sits too long or scares buyers off with a sticker shock, guess what? You’ll likely end up lowering the price anyway—and possibly for less than if you’d priced it right from the start.
📉 Price Cuts Are Surging—Here’s the Proof
In May 2024 alone, nearly 380,000 listings had price reductions. That’s right, back to pre-pandemic levels.
Let’s break it down:
- 2018: 372,094
- 2019: 377,496
- 2020: 386,632
- 2021: 96,370 (the outlier year!)
- 2022: 192,360
- 2023: 293,460
- 2024: 379,944
➡️ Translation? 1 in 5 sellers are slashing their asking price.
Why? Because the market has shifted, and too many are still pricing like it’s 2021.
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đź’ˇ Why Sellers Are Missing the Mark on Pricing
Here’s where things go sideways:
- Ignoring What’s Actually Happening in the Market
Inventory is up. Buyers have choices. If your home is priced too high, they’ll scroll right past it like a bad dating profile.
- Basing Price on What You Want to Make
We get it—you’ve done the math. But buyers don’t care what you “need” to walk away with. They care about what the home is worth right now.
- Leaving “Room to Negotiate” (That Actually Backfires)
That old trick? Doesn’t work anymore. Many buyers don’t even bother to negotiate—they just keep looking. High price = fewer showings = no offers.
🎯 So What’s the Smart Move? Lean on a Pro.
Don’t DIY your pricing strategy. A skilled agent can help you hit the sweet spot based on:
- What similar homes in your area are actually selling for
- Your home’s condition (warts and all)
- Any upgrades you’ve done
- Real buyer demand in your neighborhood
This isn’t guesswork—it’s strategy.
🚨 Price It Right or Pay the Price
Want your home to stand out and sell for top dollar? Get the price right from the start. That’s what gets buyers in the door, offers on the table, and SOLD signs in the yard.
Need help getting it right? Call or text us at 855-935-MORE and we’ll guide you through it—no fluff, no nonsense.