Download the Made 4 More app for accurate market insights—without your info being sold. Price smart, sell faster, and maximize your profit with confidence!
If you’re still hoping for a bidding war and buyers fighting over your home, it’s time for a reality check. The red-hot seller’s market is behind us, and the numbers tell the story: about 50% of homes are now selling for under asking price.
But before you panic, let’s put this into perspective.
From Market Frenzy to Market Reality
During 2021 and 2022, only a quarter of homes sold below asking because demand was off the charts. Buyers were practically lining up with offers.
Fast forward to today, and we’re back to something much more “normal.” Roughly half of homes are selling under asking—almost identical to what we saw pre-pandemic in 2018–2019.
So, what’s the takeaway? The market has reset. And in this new normal, your pricing strategy is more important than ever.
Why Pricing Can Make or Break Your Sale
Back in the frenzy, you could throw a high number out there and still walk away with multiple offers. Not anymore.
Today’s buyers have more homes to choose from, tighter budgets, and way less urgency. That means if you overprice from the start, your listing will sit, grow stale, and eventually need price cuts. Once that happens, buyers assume something’s wrong—and your negotiating power tanks.
On the flip side, homes priced strategically from day one are still selling at (or even above) asking.
The Winning Formula for Sellers
So, how do you land in the group of sellers who are winning? Here’s the three-part strategy:
- Prep Your House. Fix the small stuff, touch up paint, and make your home shine. A well-presented home grabs attention fast.
- Price Smart. Don’t chase the neighbor’s list price. Instead, work with your agent to analyze what homes are actually selling for—and set a competitive number.
- Stay Flexible. Negotiations don’t always have to be about price. Maybe it’s repairs, maybe it’s closing costs. The more options you leave on the table, the better your chances of sealing the deal.
Bottom Line
Half of sellers are falling behind in today’s market—but you don’t have to be one of them. With the right preparation, smart pricing, and a strong agent by your side, you can still sell at top dollar.