Seller Concessions: The Secret Weapon to Closing Deals in Today’s Market

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If you’ve been watching the housing market lately, you’ve probably noticed something—there are more homes for sale. More inventory means buyers have more choices… and sellers? Well, they’ve got more competition.

That’s where seller concessions come in. Think of them as your “extra ammo” in a competitive market—small perks or incentives that can make your home stand out and get the deal done.

What Exactly Are Seller Concessions?

A seller concession is basically a sweetener you throw into the deal to make your home more appealing to buyers. Instead of just waiting for offers to roll in, you’re saying, “Hey, let’s make this easier for you.”

Here are some common examples:

💵 Covering closing costs for the buyer
📉 Reducing the asking price
🔧 Making repairs before the buyer moves in

🏡 Offering a home warranty for peace of mind

Why Concessions Are on the Rise

Almost half of all sellers are making concessions right now, and the trend is climbing. Why? Because when buyers have options, you need to be flexible to seal the deal.

Here’s the kicker—home prices are still up about 55% over the past five years. That means you’ve got room to make a concession and still walk away with a win.

Think of Concessions as Tools, Not Losses

Some sellers hear the word concession and think “money out of my pocket.” But in reality, they’re an investment in getting your home sold faster—and often for more than you might think.

It’s like adding bonus features to a car listing. Sure, the car drives fine without them, but leather seats and a premium sound system? That gets buyers leaning in.

The Bottom Line

In a shifting market, concessions can be the edge that turns a “maybe” into a “sold.” The key is knowing which concessions actually move the needle in your local market—because not all are created equal.